Knauf Launches Brand-New Look

What defines Knauf beyond the products and services provided? Addressing this is their new brand campaign featuring a bold new look and messaging. The campaign reaches out to customers with the core reasons to choose Knauf. 

Knauf’s mission, through their customers, has been to transform the spaces where people live and work. All too often the industry takes what it creates for granted. So much can happen in rooms. Our living and working spaces can define who we are. So how does a brand capture this?

This is the exact question Knauf addresses with the new campaign by taking on board the narrative of ‘we don’t just build walls, we frame lives’. The goal is to frame the way in which Knauf presents themselves and put the end customer firmly in focus. 

Every customer need is different, and so the company must transform the way in which they communicate and address these needs. Whether that’s providing contractors with training and insight, or keeping merchant customers at the forefront of customer demand, every story is different. And that’s what this campaign explores.

What makes Knauf different?

Sitting at the heart of the Knauf brand are four key pillars. While price and product are key factors in driving sales, changing behaviour and creating loyalty requires something more. In defining these pillars, Knauf is able to align their core values to customers and position the company as a manufacturer customers want to work with.

Safety – it’s at the heart of every project and product. Safety means trusting the product will install and perform as you would expect. And will last the lifetime of the project. It’s peace of mind, knowing you and your customers are covered. It’s knowing all products and systems are tested to the toughest standards. Knauf’s proof of this? Their System Performance Guarantee, which covers the lifetime of the system if installed to specification.  

Experience – Knauf understand that people buy from people. At every level, it’s human connections which make and build businesses. Having that trust and faith in those you’re working with makes all the difference when the pressure is on. That’s why in every interaction the company has, no matter the level, Knauf brings commercial excellence and humanity to your experience.

Leading and inspiring – Given that 25% of the construction workforce is expected to retire within the next 5 years, it’s crucial for Knauf to acknowledge responsibility towards the future of the industry. The company is committed to endorsing training and employment initiatives to ignite the passion of the next generation.

Innovation – This isn’t just about developing the next evolution of products. It’s continually improving the Knauf range, processes, and solutions. In doing so, the aim is to drive down costs, improve efficiency, and ultimately limit company impact on the environment. In embodying this commitment, Knauf are reinvesting 10% of global turnover into long-term capital production projects to secure future growth.

Knauf believes their values are what sets them apart and are factors which help them go above and beyond for their customers.